kate spade new york announces new face for spring/summer 2011 ad campaign
January 4, 2011 [New York] kate spade new york is pleased to announce actress Bryce Dallas Howard as the new face of its Spring/Summer 2011 and Autumn /Winter 2011 advertising campaigns.
The SS/2011 campaign, photographed by acclaimed fashion photographer Norman Jean Roy, is the first fashion campaign for Bryce as well as the first time that kate spade new york has featured a celebrity in its ads.
Bryce, someone who has long been a fan and supporter of the brand, was the natural choice for the upcoming collection as she so perfectly represents the quintessential kate spade new york girl.
"Bryce is playful, gorgeous and multi-talented. She embraces and embodies the spirit of our brand. The moment she puts our clothes on they come to life in a new, spirited way." – Deborah Lloyd, President and Chief Creative Officer, kate spade new york
Centered around the “Year of Color,” the shoot took place in a loft studio building in Greenpoint, Brooklyn. The creative will be featured in national long lead fashion and lifestyle magazines as well as throughout the online editorial community.
Bryce Dallas Howard is an actress best known for her roles in the films The Village, Manderlay, Lady In the Water, Spider-Man 3, Terminator Salvation, and The Twilight Saga: Eclipse. Current film projects for Bryce include Hereafter, directed by Clint Eastwood and starring opposite Matt Damon, Live With It from award winning director Jonathan Levine, and the film adaptation of New York Times bestselling novel, The Help. Bryce additionally co-produced Gus Van Sant’s new film, Restless, set to release in January 2011.
About kate spade new york:
In 1993, Kate Spade designed the utilitarian bag she’d been craving for years but couldn’t find anywhere and so began a revolution in the accessories market. Simple silhouettes with clever details and crisp palettes soon established a visual shorthand for the brand that’s recognizable the world over.In 2007, Kate Spade turned the reigns over to design powerhouse Liz Claiborne Inc. and Deborah Lloyd, formerly of Banana Republic and Burberry, took the helm as creative director and co-president with an aim to broadening the line while honoring Kate’s rich history.Today you’ll find the brand on the arms of women everywhere – with 36 retail shops, a thriving e-comm business, 89 locations in Asia, a new flagship in Brazil and distribution in more than 400 doors worldwide.