DALLAS – June 8, 2016 – Global golf entertainment leader Topgolf® today announced its partnership with Lamkin Corporation, the original manufacturer of premium golf grips, to be featured on men’s, ladies’ and junior clubs at each Topgolf venue. The grips, designed specifically for the collaboration, will feature a black-and-white- color scheme modeled on Lamkin’s popular R.E.L. Line.
The original maker of high-performance golf grips, Lamkin has been on the industry’s leading edge since its founding 90 years ago. PGA TOUR superstars Justin Rose, Brandt Snedeker, the legendary Arnold Palmer and Miguel Angel Jimenez are among the numerous professional golfers who use Lamkin grips.
“This partnership is a great way to help cultivate and grow the game of golf, as quality grips have the ability to boost confidence when swinging a club,” said Lamkin President and CEO Bob Lamkin. “We’re delighted for our grips to contribute to the fun, yet competitive golf environment that Topgolf offers its guests across the Unites States and abroad.”
Topgolf is the only entertainment center of its kind, offering competitive golfing games for all ages and skill levels and advanced technology to track players’ shots. Those who just want to relax can enjoy the upscale, laid-back ambiance that boasts more than 230 high-definition flat-screen TVs and an extensive food and beverage menu.
“We’re proud to partner with Lamkin to help make Topgolf even more enjoyable for golfers of all skill levels,” said Topgolf Vice President of Global Partnerships Rodney Ferrell. “Our partnership ensures that guests who don’t own a set of golf clubs are treated to a best-in-class experience no matter which one of our premier golf entertainment venues they visit.”
About Lamkin Grips
Lamkin Grips’ golf heritage dates back to 1925 when founder Elver B. Lamkin began manufacturing golf’s first leather grips. Today, the family-owned business delivers the industry’s widest assortment of performance-enhancing golf grips that continue to earn loyal customers worldwide. Through their ongoing dedication to unequaled product quality and service support, Lamkin Grips is passionately committed to connecting golfers to a more confident, consistent and enjoyable game.
Topgolf is a global sports entertainment community creating the best times of your life, with 26 locations serving 8 million guests annually. Players hit golf balls containing computer microchips that track each shot’s accuracy and distance while awarding points for hitting targets on the outfield. Each venue offers an upscale and playful experience, featuring an impressive food and beverage menu, music, games, climate-controlled hitting bays and hundreds of HDTVs. Topgolf also brings fun, interactive experiences to the community through its Topgolf U lessons, leagues, tournaments, KidZone parties and social and corporate events. To learn more about Topgolf, follow @Topgolf or visit www.topgolf.com.